Tourism in Myanmar Essay Example | Topics and Well Written Essays - 3000 words

Tourism in Myanmar - Essay Example The case of Myanmar is one which shows how negative impressions of traditional media have led to a lack of tourism. The conditions of the country are known for political unrest, tyranny and social communism, all which have stopped the tourist industry. Currently, Myanmar is interested in opening the doors to tourism, specifically to build the economy and to develop a global openness required. The need to change the tourist perspectives; however, is limited by the negative impressions. To change this, the use of social media can be used with strategies that develop positive impressions on the cultural and social activities that one can enjoy in the region. By creating a social media strategy, there will be the ability to reach a larger target market while creating interactions and developments with the tourism and travel industry. Introduction The ability to reach current target markets is one which is no longer dependent on brick and mortar stores and traditional advertising. To reac h the needed areas, there is the need to create more alternatives with the use of online marketing, specifically with the current trends that are available. Social media is one of the areas which invites new opportunities for advertising while ensuring that the correct target market is met. This paper will look at the marketing of a mystical country, Myanmar, with the use of social media. ... The problems with the country are based on multi – faceted perspectives that come from the political and social agendas that are in the area. The problems are based on political issues, interests and agendas that have turned tourists away from the region. Many look at the area as corrupt while other tourists do not regard the place as a destination because of the political and cultural system. The ability to be open for tourism is not a primary concern in the area, making it difficult for travelers to move through the region while finding the best outlets for the travel desired. These particular problems are continuous with the references such as the area being the land of fear, specifically because of the political regime and social closure that is surrounding the area (Henderson, 2010). The development of Myanmar to the current date is one which is continuing to follow this trend, leading to a large number of individuals to not travel into the area. The socialist economy and political agenda is followed by the closure within the country for travel. However, the current changes into a global economy and into alterations with the political and economic system are also indicating that there is the need to open Myanmar to travel and to alter the political and economic perspectives of the country (Toshihiro, 2010). In current years, they have opened to tourism with the recognition that Burma needs to expand into offering more opportunities for expansion in this area. The movement has opened to an average of 3,000 from China visiting the area in 2011, which is a 33% increase from past years. The global number of visitors has increased to 792,000 travelers, which is inclusive of a